Back in the spring the ICO updated its guidance on cookies and implemented a cookie consent tool in order to comply with its own guidance. Most organisations have not followed suit. Their fears over the effects of compliance may be justified. A recent FOI response from the ICO reveals the marked effect of the consent tool on the analytics data. Presumably a large number of users did not opt in to the analytics cookies. I question whether this effect would be so severe for most organisations, though. ICO website users are probably much more concerned about their personal data than the average member of the public. To see my source of information go to:

https://ico.org.uk/about-the-ico/our-information/disclosure-log/irq0873632/